Ad Magic

Ad Magic, a boutique media agency, partnered with Vero Ads to elevate their performance marketing efforts. While they had strong creative instincts, they lacked a structured ad strategy to consistently deliver results across channels.

The challenge:

Ad Magic was running campaigns with decent engagement but inconsistent returns. Their lack of clear targeting, testing, and data tracking made it hard to scale effectively.

• Unstructured campaign strategy
• Limited data tracking and insights
• Inconsistent return on ad spend

The solution:

Vero Ads implemented a full-funnel media buying framework tailored to Ad Magic’s niche audiences. We introduced performance tracking tools, optimized ad placements, and provided ongoing creative support.

• Built a structured full-funnel campaign approach
• Installed robust conversion tracking systems
• Provided creative consulting and A/B testing

The results:

Ad Magic saw consistent improvements in campaign performance, reduced ad waste, and a framework they could scale with confidence.

• 2.7× increase in average ROAS
• 48% reduction in cost per lead
• Predictable scaling across eta and google ads