Zen Health

Zen Health, a wellness and holistic care brand, wanted to expand its online reach while staying true to its calming, mindful ethos. They partnered with Vero Ads to develop a digital marketing strategy that balanced visibility with authenticity.

The challenge:

Despite offering valuable wellness services, Zen Health struggled to connect with their ideal audience online. Their ads lacked cohesion, and their messaging didn’t resonate emotionally.

• Low brand visibility and engagement
• Messaging lacked emotional connection
• Unfocused digital advertising strategy

The solution:

Vero Ads created a holistic campaign strategy focused on storytelling and community. We reworked visuals to reflect a calming tone and developed content that spoke directly to the target audience’s lifestyle and values.

• Redesigned creatives to reflect brand calmness and clarity
• Ran awareness and retargeting ads on Meta and Google
• Implemented audience-focused content that educated and inspired

The results:

Zen Health experienced increased engagement, stronger emotional brand ties, and a noticeable rise in qualified leads.

• 2.8× boost in ad engagement
• 50% increase in appointment bookings
• Greater brand connection and online presence